The Melbourne Design Awards celebrate excellence across built environment, branding, and experience, spotlighting projects that challenge norms and set new benchmarks for innovation. To see ORRAIA awarded Gold in the Brand and Identity Tourism category is a proud moment, and a recognition of design’s role in reshaping perceptions of luxury, adventure, and Australian hospitality.
Reimagining Luxury on Water
An invitation to experience Australia from an entirely new perspective. Custom-built and the first of its kind in the country, ORRAIA offers a 90-foot, ultra-luxury charter experience for up to 35 guests. From the outset, this was about more than just aesthetics. It was about engineering trust, elevating domestic charter to an international standard, and redefining freedom on the water.
We partnered with ORRAIA to shape the brand from the inside out, developing the strategy, positioning, and visual identity to match the vessel’s world-class ambition. Every detail, from the refined brandmark to the intricate monogram, was designed to evoke movement, elegance, and understated confidence. The positioning, “Your Australian Odyssey Awaits,” became the lens through which we told a story of elevated experience, intimate escapism, and bold Australian spirit.
Charting New Territory
The Gold win at the Melbourne Design Awards 2025 affirms ORRAIA as a category-defining brand, and validates a creative strategy that blends precision with emotion. In its first week of launch, ORRAIA secured a New Year’s Eve charter, generated national press, and was embraced by tastemakers, stylists, and industry leaders alike.
We’re honoured to have played a role in shaping this moment, and proud to see ORRAIA recognised not just for its ambition, but for its execution.
This award is a testament to bold thinking, deep collaboration, and the belief that when brand and experience move as one, the result is unforgettable.
Explore the project → Orraia Superyacht
