At LBD STUDIOS, we build brands that carry meaning, brands that reflect where a business has been and where it’s heading next. Our collaboration with Ray White Touma Taylor is exactly that: a reimagining of legacy into a bold, future focused identity.
When Charles Touma first approached us in 2023, his vision was clear. After nearly 25 years of working alongside Peter Taylor, their partnership had become more than just business, it had become a benchmark for trust, excellence, and growth. Together, they had built one of Ray White’s top performing offices. Now, they were ready to lead the way again by launching the first of its kind in Australia: a Ray White office with a fully redefined brand identity.
Inspired for better
Every element of the Touma Taylor brand is anchored in clarity, precision, and purpose. The positioning, Inspired for better, is both a reflection of Charles and Peter’s unwavering commitment to their clients and a promise to continually raise the standard for real estate.
The brand pays homage to the Ray White legacy, while shifting the visual and verbal language to speak to a more design-conscious, values led market. It’s personal, yet refined. Familiar, yet evolved. From tone of voice to visual identity, signage, interiors, and film, the result is a business that feels distinctly Touma Taylor, one that leads through confidence, clarity, and considered detail.
A Collaborative Approach
Working alongside a team of trusted collaborators, Codedrips, CORE STUDIOS, Rogue Media, Antipodean, and Nickolas Gurtler, we crafted a comprehensive brand world that moves seamlessly from strategy to storytelling. Whether it’s in the warmth of a team portrait or the sharp edge of a campaign line, the Touma Taylor brand speaks with intention.
This project marks a shift in how real estate branding can look, feel, and function. It’s a statement of leadership, built on legacy, and a bold step forward for the Ray White group. It’s an honour to be part of this project with close to a century of heritage, one that not only respects its legacy but confidently redefines its future.
View the Interview | Brand Film
