Infive is a Melbourne based advocacy agency where every client is well-informed, represented, and taken care of. At the heart of Infive are the founders, Jack Liebelt and Jason Lekkas. Infive is more than a service; it’s a community. A community where every client is well-informed, represented, and taken care of.
A crafted brandmark, in a sans serif typeface has been selected for the brand to creates a distinctive look and feel to the brand. The cut in the v mimics the roman numeral, which is translated into the monogram. A playful addition to the Infive brand is the asterisk monogram. A five-point asterisk is created to be used along with the brand identity which animates reflecting the brand positioning of Unlocking Potential. Purposely positioning the brand at the bottom of every collateral piece grounds the brand.