Marchetti Chwyla isn’t your typical real estate business. Paul and Christian approached LBD STUDIOS with ambition and brief to do things differently. One of the key insights from the strategy was precision and heart. A genuine and authenticity rarely found in the property business. After exploring a range of ideas, we reached a visual identity that was bold, clean, straight to the point. With a simple love mark and avant-garde typography, we were able to bring to life the heart, innovation, and dynamism of Marchetti Chwyla
We developed a tone of voice that match the bold visual identity, it had be be two things. Distinctive and consistent. Short and punchy sentences and with a dash of friendly attitude.