The arrival of the Riva Rivamare marks a new era for the ORRAIA world. A shift from one flagship superyacht to a curated fleet of once in a lifetime experiences. We helped evolve the brand architecture, strategy, tone of voice, art direction, and digital experience to hold this next chapter. Born for the French Riviera, now on Sydney Harbour. The Riva Rivamare arrives, an Italian icon shaped by Carlo Riva’s design philosophy.

The foundations were built to expand from day one, so the evolution feels considered. A more intimate, more dynamic expression of the ORRAIA standard, with the same intent. As for what’s next for ORRAIA, we’re looking forward to continuing the story.