Appian Lawyers are rethinking the future of legal services with compassion, truth and efficient pragmatism. They support their clients by maximising opportunities, solving problems and fuelling business growth with a mindset that is grounded in humanity and empathy.
Creating a brandmark for the future of modern law. A geometric typeface is selected for the brandmark to gives the brand a strong presence without being overpowering. To balance it all out, a thinner and more refined weight of the font is selected to soften the brand, and add a touch of warmth. Setting the brand in uppercase gives the brand a sense of quiet confidence. With the characters kerned tightly together, it portrays the connection and relationship that is a key value of the Appian brand.