Hud is freaking good at what it does – changing lives by changing skin. An award-winning skin clinic in Melbourne’s inner suburbs, Hud has a cult celebrity following for obvious reasons. The brief was to deliver a brand identity uplift (maybe ‘facelift’ is the more appropriate term?) to elevate the brand, create a distinctive voice and modernise the website. Our approach was to build upon the uniqueness of the brand cultivated over the years by founder Gry, communicating the brand pillars of honesty, transformation and heart.